LEGAL & PRIVACY

The data that we collect from you is stored within Thailand but may also be transferred to and processed in countries outside of Thailand, such as countries of the European Economic Area ("EEA"). Any such transfer of your personal data will be carried out in compliance with applicable laws.

For transfers of your personal data, H&M will use Standard Contractual Clauses and Shields as safeguards for countries without adequacy decisions from the European Commission.

Your data may be shared within the H&M group and within the Gill Capital group (for details on the H&M group, please refer to H&M group annual report which may be found at about.hm.com; for details on the Gill Capital group, please refer to www.gillcapital.sg.com). We never pass on, sell or swap your data for marketing purposes to third parties outside the H&M group and outside the Gill Capital group.

Data that is forwarded to third parties, is only used to provide you with our services. You will find categories of third parties under every specific process below.

For every specific process of personal data we collect from you, we will inform you whether the provision of personal data is statutory or required to enter a contract and whether it is an obligation to provide the personal data and possible consequences if you choose not to.

Right to access:

You have the right to request information about the personal data we hold on you at any time. You can contact us and we will provide you with your personal data via e-mail.

Right to portability:

Whenever we process your personal data, by automated means based on your consent or based on an agreement, you have the right to get a copy of your data transferred to you or to another party. This only includes the personal data you have submitted to us.

Right to rectification:

You have the right to request rectification of your personal data if the information is incorrect, including the right to have incomplete personal data completed. If you have an H&M account or Club membership you can edit your personal data under your account and membership pages.

Right to erasure:

You have the right to erase any personal data processed by us at any time except for the following situations:

• You have an ongoing matter with Customer Service;
• You have an open order which has not yet been shipped or partially shipped;
• You have an unsettled debt with H&M or us, regardless of the payment method;
• If you are suspected or have misused our services within the last four years;
• Your debt has been sold to a third party within the last three years or one year for deceased customers;
• Your credit application has been rejected within the last three months;
• If you have made any purchase, we will keep your personal data in connection to your transaction for book-keeping purposes.

Your right to object to processing based on legitimate interest:

You have the right to object to processing of your personal data that is based on H&M's legitimate interest. H&M will not continue to process the personal data unless we can demonstrate legitimate grounds for the process which overrides your interest and rights or due to legal claims.

Your right to object to direct marketing:

You have the right to object to direct marketing, including profiling analysis made for direct marketing purposes.

You can opt out from direct marketing by the following means:

• Following the instruction in each marketing emails;
• By editing the settings of your H&M account.

Right to restriction:

You have the right to request that we restrict the process of your personal data under the following circumstances:

• If you object to a processing based H&M's legitimate interest, we shall restrict all processing of such data pending the verification of the legitimate interest;
• If you have claim that your personal data is incorrect, we must restrict all processing of such data pending the verification of the accuracy of the personal data;
• If the processing is unlawful you can oppose the erasure of personal data and instead request the restriction of the use of your personal data instead;
• If we no longer need the personal data but it is required by you to defend legal claims.

We take data protection very seriously and therefore we have dedicated customer service personnel to handle your requests in relation to your rights stated above. You can always reach them at dataprotection@hthai.co.th.

Why do we use your personal data?

We will use your personal data to manage your purchase online at H&M by processing your orders and returns via our online services and send you notifications of delivery status or in the event of any problems with the delivery of your items.

We will use your personal data to manage your payments.

We will also use your data in order to handle complaints and warranty matters for products.

Your personal data is being used to identify you and to validate your legal age for shopping online and to confirm your address with external partners.

We want to offer you different payment alternatives and will carry out analysis in order to find out what payment alternatives are available to you, including your payment history and credit checks.

What types of personal data do we process?

We will process following categories of personal data:

• Contact information such as name, address, e-mail address and telephone number;
• Payment information and payment history;
• Credit information;
• Order information.

If you have an H&M account or are an H&M Club member we will also process your personal data submitted in relation to the account or membership such as:

• Account or membership ID;
• Shopping history.

Who has access to your personal data?

Your personal data that is forwarded to third parties, is only used to provide you with the services mentioned above, companies to validate your address, communication agencies to send you order confirmation, warehouse and distribution suppliers in connection with the delivery of your order. Payment service providers for your payment. Credit reference agencies for identity and credit checks and debt collection agencies.

Please be aware that many of these recipient companies have an independent right or obligation to process your personal data.

What is the legal ground to process your personal data?

The processing of your personal data is necessary for us to fulfil the service of managing and delivering the order to you.

How long do we save your data?

We will keep your data as long as you are an active customer as well for documentary as may be required by Law and Regulation.

Automated decision making:

When you apply for credit as a method of payment we will perform an automated decision-making process regarding your credit application. You have the right to express your point of view and to contest the decision with a member of staff.

Why do we use your personal data?

We will use your personal data to send you marketing offers, information surveys and invitations through e-mails, text messages, phone calls and postal mail.

In order to optimize your experience of H&M we will provide you with relevant information, recommended products, send you reminders of products left in your shopping bag and send you personalized offers. All these great services are based on your previous purchases, what you have clicked on and information you have submitted to us.

What types of personal data do we process?

We will process following categories of personal data:

• Contact information such as e-mail address, telephone number and postal code
• If you want updates for kids (if you choose to provide that to us)
• Gender (if you choose to provide that to us)
• What products and offers you have clicked on

If you have a H&M account or are a H&M Club member we will also process your personal data submitted in relation to the account and membership such as:

• Name
• Address
• Age
• Shopping history
• How you navigated and clicked on the site

Who has access to your personal data?

Data that is forwarded to third parties is only used to provide you with the service mentioned above, to media agencies and technical suppliers for distribution of physical and digital direct marketing.

We never pass on, sell or swap your data for marketing purposes to third parties outside the H&M group or Gill Capital group.

What is the legal ground to process your personal data?

The processing of your personal data is based on your consent when you agree to direct marketing. Except for postal marketing, including catalogues, that will be sent to you based on our legitimate interest.

Your right to withdraw your consent:

You have the right to withdraw your consent for the processing of your personal data at any time and also object to direct marketing.

When you do so, we won't be able to send you any further direct marketing offers or information based on your consent

You can opt out from direct marketing by the following means:

• Following the instruction in each marketing post
• By editing the settings of your H&M account

How long do we save your data?

We will keep your data for direct marketing until you withdraw your consent. For e-mail marketing we will consider you an inactive customer if you haven't opened an e-mail within the last year. After this time period your personal data will be deleted.

Why do we use your personal data?

We will use your personal data to create and manage your membership and to give you a personalized and relevant experience of H&M Membership.

We will register and manage your membership based on your purchases, send you information regarding your membership and rewards such as discounts and events.

We will also use your personal data for invitations for events and competitions and H&M member discounts and additional services.

We will provide you with your order history and details around your orders and enable you to handle your account settings (including marketing preferences). We will also provide you with easy ways to maintain accurate and updated information such as contact details and payment information. Furthermore, we will enable you to save items in your shopping bag and enable you to rate and review the products you've purchased from us. In order to provide you with relevant product recommendations we will process your navigation and browsing on our digital platforms (including website and app), your shopping history and product reviews as well as the data you have submitted to us through your account.

If you have not opted-out for direct marketing we will use your personal data to send you marketing offers, information surveys and invitations through e-mails, text messages, phone calls and mail.

What types of personal data do we collect?

We will process the following categories of personal data that you submit to us when you sign up for H&M membership:

• Identification data such as e-mail address, telephone number and password
• Contact information such as name, postal code, city
• E-mail address
• Telephone number
• Date of birth
• Gender
• Membership ID
• Address (if you choose to provide it to us)
• Account setting
• Encrypted payment card information

We will process the following categories of personal data if you make a purchase:

• Order history
• Delivery information
• Payment history

We will also process the following categories of personal data connected to your cookies:

• Click history
• Navigation and browsing history

Who has access to your personal data?

Data that is forwarded to third parties, is only used to provide you with the services mentioned above and for event booking as we use event booking tools and to optimize the website, as we use website agencies.

For product ratings we use analysis tools and moderating and publishing agencies. To distribute marketing, we use communication and marketing distribution suppliers. Otherwise, we may share your personal data with H&M Hennes & Mauritz GBC AB as we run the H&M membership in Thailand for H&M Hennes & Mauritz GBC AB.

What is the legal ground to process your personal data?

The processing of your personal data is necessary to fulfill the service of the H&M membership. Collecting your personal data when creating and managing your H&M membership is required to fulfill our commitments according to the membership agreement.

If you don't submit your personal data, we won't be able to provide you with the membership or the services of the H&M membership.

How long do we keep your data?

We will keep your data for as long as you have an active membership. You have the right to terminate your membership at any time. If you choose to do so your membership will cease to exist.

After the membership has been terminated your data will be deleted.

We will keep your personal data in there are any legal requirements and if there is an open dispute.

Why do we use your personal data?

We will use your personal data to manage your queries, to handle complaints and warranty matters for products and technical support matters through e-mail, our chat function, telephone and through social media.

We may also contact you if there is a problem with your order.

What types of personal data do we process?

We will process any data you provide to us, including the following categories:

• Contact information such as name, address, e-mail address and telephone number
• Birth date
• Payment information and payment history
• Credit information
• Order information
• Account or member number
• All correspondence in the matter

Who has access to your personal data?

Data that is forwarded to third parties, is only used to provide you with the services mentioned above.

What is the legal ground to process your personal data?

The processing of your personal data is based on H&M's legitimate interest.

How long do we keep your data?

We will keep your data for 100 days for telephone and e-mails logs and correspondence and for 12 months for case management. For in store complaints your personal data will be saved for 2 years.

Your right to object to processing based on legitimate interest:

You have the right to object to the processing of your personal data that is based on legitimate interest. H&M will not continue to process the personal data unless we can demonstrate a legitimate ground for the process which overrides your interest and rights or due to legal claims.

Why do we use your personal data?

We will process your data when you enter our competitions. Your personal data will be used for H&M to contact contestants regarding the competition, before and after an event, to identity contestants, verify the age of contestants, to contact winners, deliver and follow up on prize deliveries.

What types of personal data do we process?

We will process following categories of personal data:

• Contact information such as name, address, e-mail address and telephone number
• Age
• Information submitted in the contest

Who has access to your personal data?

Data that is forwarded to third parties, is only used to provide you with the services mentioned above, to shipping suppliers for delivery of prizes.

What is the legal ground to process your personal data?

The processing of your personal data is based on your consent when you choose to enter a competition.

Your right to withdraw your consent:

You have the right to withdraw your consent for the processing of your personal data at any time. When you do so we will not be able to provide you with the services mentioned above.

How long do we save your data?

We will keep your personal data for 45 days after the competition has ended.

Why do we use your personal data?

We will use data to evaluate, develop and improve our services, products and systems for all of our customers. For this purpose, we will not analyse your data on an individual level, all processing will be done on pseudonymised data.

This includes analysis to make our services more user-friendly, such as modifying the user interface to simplify the flow of information or to highlight features that are commonly used by our customers in our digital channels and to improve IT systems in order to increase the security for our visitors and customers in general.

The analysis is also used to develop and constantly improve the logistics flow of goods by forecasting purchases, stocks and deliveries as well as our resource capacity from a sustainability point of view by streamlining purchasing and scheduling of deliveries. In addition, we use the data to be able to plan new establishments of stores and warehouses and improve our product range.

What types of personal data do we process?

We will process following categories of personal data if you have chosen to provide it to us:

• Customer number
• Date of birth
• Gender
• Country
• Account Settings

We will process the following categories of personal data if you have made a purchase:

• Order history
• Delivery information
• Payment History

We will also process the following categories of personal data connected to cookies:

• Click History
• Navigation and browsing history

Who has access to your personal data?

Data that is forwarded to third parties, is only used to provide you with the services mentioned above. We use web-analysis companies to analyze our customer online behavior on a general level.

What is the legal ground to process your personal data?

The processing of your personal data, to develop and improve our services and products, is based on our legitimate interest.

How long do we save your data?

We will keep your data for as long as you have an active H&M account or Club membership. After your account or membership has been terminated your data will be deleted.

Your right to object to the processing of your data:

You have the right to object to the processing of your personal data that is based on H&M's legitimate interest, by contacting dataprotection@hthai.co.th. Your account will then be deleted and we will not be able to carry out our services to you.

Why do we use your personal data?

We will use your personal data to comply with obligations in laws, court rulings and decisions from authorities.

This includes using your personal data to collect and verify accounting data to comply with our book-keeping rules.

What types of personal data do we process?

We will process following categories of personal data:

• Customer number
• Order number
• Name
• Postal address
• Transaction amount
• Transaction date

Who has access to your personal data?

Your data will be shared within the H&M group and Gill Capital group (refer to our annual report which may be found at about.hm.com and gillcapital.com.sg).

We will share your personal data with IT companies that provide book-keeping system solutions.

What is the legal ground to process your personal data?

The processing of your personal data is necessary for H&M to fulfil its legal obligation.

How long do we save your data?

We will save your data in compliance with the book-keeping rules in Thailand.

Why do we use your personal data?

We will use your personal data for loss prevention management by securing that terms and conditions are being followed and to detect and prevent misuse of our services.

We will also use your personal data via video surveillance for security reasons. This data will be used to be able to follow up on incidents and to prevent and report criminal offences in our stores.

Your personal data will be used to prevent and investigate abuse of our services online and losses and fraud, by analyzing online shopping behavior.

What types of personal data do we process?

We will process the following categories of personal data:

• Contact information such as name, address, telephone number and e-mail address
• Club membership ID
• Customer number
• Video footage
• Order history
• Delivery information
• Payment history

Your personal data will be used to prevent and investigate abuse of our services online and losses and fraud, by analyzing online shopping behavior.

Who has access to your personal data?

Your personal data that is forwarded to third parties, is only used for purposes mentioned above. We will share your data with companies for exception based reporting.

Incidents and fraud may be shared with insurance companies, legal authorities or local and global law enforcements to complete investigations. Please be aware that such recipients will have an independent right or obligation to process your personal data.

What is the legal ground to process your personal data?

The processing of your personal data to prevent misuse of our services is based on our legitimate interest.

How long do we save your data?

We will keep your data for the time we need to prevent and/or report potential fraud and other offenses. Video footage will be saved in compliance with local legislation.

Your right to object to the processing of your data

You have the right to object to the processing of your personal data that is based on H&M's legitimate interest by contacting dataprotection@hthai.co.th. Your account will then be deleted and we will not be able to carry out our services to you.

We will process the following categories of personal data:

• Contact information such as name, address, telephone number and e-mail address
• Club membership ID
• Customer number
• Video footage
• Order history
• Delivery information
• Payment history

Your personal data will be used to prevent and investigate abuse of our services online and losses and fraud, by analyzing online shopping behavior.

Your personal data that is forwarded to third parties, is only used for purposes mentioned above. We will share your data with companies for exception based reporting.

Incidents and fraud may be shared with insurance companies, legal authorities or local and global law enforcements to complete investigations. Please be aware that such recipients will have an independent right or obligation to process your personal data.

The processing of your personal data to prevent misuse of our services is based on our legitimate interest.

We will keep your data for the time we need to prevent and/or report potential fraud and other offenses. Video footage will be saved in compliance with local legislation.

You have the right to object to the processing of your personal data that is based on H&M's legitimate interest by contacting dataprotection@hthai.co.th. Your account will then be deleted and we will not be able to carry out our services to you.

A cookie is a small text file that is saved to, and, during subsequent visits, retrieved from your computer or mobile device. If you use our services, we will assume that you agree to the use of such cookie.

How do we use cookies?

We use permanent cookies to store your choice of start page and to store your details if you select "Remember me" when you log in.

We will use cookies to save your favorite products.

We use session cookies for example when you use the product filtration function, to check whether you are logged in or if you put an item in your shopping bag.

We use both first- and third-party cookies to collect statistics and user data in aggregate and individual form in analysis tools to optimize our site and to present you with relevant marketing material.

Some third-party cookies are set by services that appear on our pages and are not in our control. They are set by social media providers such as Twitter, Facebook and Vimeo and relate to the ability of users to share content on this site, as indicated by their respective icon.

We also use third-party cookies which performs cross-site tracking in order for us to give you marketing in other sites/channels.

What types of personal data do we process?

We will only connect your cookie ID to your personal data submitted and gathered in relation to your account or Club membership, if you are logged in to your account or the H&M Club.

Who has access to your personal data?

Data that is forwarded to third parties is only used to provide you with the services mentioned above, analysis tool in order to collect statistics to optimize our site and present you with relevant material.

What is the legal ground to process your personal data?

We will only connect your cookies to your personal data if you are logged in to your H&M account or the H&M Club.

If you are logged in to your account, the legal ground is based on our legitimate interest.

If you are logged in to H&M Club, the legal ground is fulfilment of the H&M Club terms and conditions.

How long do we save your data?

We do not save your personal data. You can easily erase cookies from your computer or mobile device using your browser. For instructions on how to handle and delete cookies please look under "Help" in your browser. You can choose to disable cookies, or to receive a notification each time a new cookie is sent to your computer or mobile device.

Please note that if you choose to disable cookies, you will not be able to take advantage of all our features.

Why do we use your personal data?

If you use the E-Tax and VAT Refund service provided by us, we will use your personal data to provide to you and to manage the E-Tax and VAT Refund service.

We will also use your personal data in order to handle complaints or feedback pertaining to the E-Tax and VAT Refund service.

Your personal data is being used to identify you and which may be necessarily required for the purpose of the E-Tax and VAT Refund service.

What types of personal data do we process?

We will process following categories of personal data:

• Contact or identification information such as name, address, e-mail address and passport number;
• Payment information relating to or necessary for the E-Tax and VAT Refund service.

Who has access to your personal data?

Your personal data that is forwarded to third parties are service providers which are contracted to us to provide the E-Tax and VAT Refund service, and is only used to provide you with the E-Tax and VAT Refund service.

Please be aware that such recipient companies have an independent right or obligation to process your personal data or as required by the necessary laws or regulations for the purpose of the E-Tax and VAT Refund service.

What is the legal ground to process your personal data?

The processing of your personal data is necessary for us to provide the E-Tax and VAT Refund service.

How long do we save your data?

We will keep your data as long as may be required by Law and Regulation.